For the first three years, Live & Jive was promoted twice a year, but later on it was moved out of the city to the beautiful countryside and Okna magasin where it was only promoted once a year in the summertime, and also welcomed a wider range of music including psychobilly, surf, country and blues. People and bands from all over the world have always been frequent visitors and guests thru out the years and have gained the festival the reputation as the most popular “authentic” rock'n'roll show in Sweden. 

The show also gained popularity as a “lifestyle event” with a lot of vendors, american cars, bikes, two stages, and drink and food tents. Thousands of people camped out and Live & Jive grew rapidly and quickly and almost out of control.
After a few years of running the show at Okna magasin, Live & Jive decided to return to the original venue in Flen for a 10-year anniversary show with bands such as Jack Baymoore & The Bandits, Nosey Joe & The Poolkings and The Explosives. Shortly after that, Live & Jive decided to move to nearby city, Katrineholm where it is still. 
Live & Jive has always had a great relation with different sorts of media and has appeared in numerous publications, newspapers, car magazines, music magazines, national radio, and national TV at numerous times.There has been a plethora of world renowned bands at the stages of Live & Jive thru out the years. The Barbwires, Batmobile, Fifty Foot Combo, Jack Earls, Dale Hawkins, Red Hot ‘N'Blue, Runnin Wild, Barnshakers, Santos, Hi Strung Ramblers, Li'l Gizzelle, Bob Log III, The Turpentines, Dusty Chance, Hi Winders, Slap Sally Combo to name a few.There has also been 2 compilation CD’s released, in a limited edition.